We’re here to help you bag love at first (web)site.
Dating sites expect a 37 percent hike in activity on Tuesday as staff return to work following the festive fun.
(Bumble did announce a plan to launch of disappearing, 10-second videos earlier this year, but thus far it hasn’t actually materialized.) While video has fast taken over the rest of the internet — and social media, in particular — dating apps have been slow to come on board.
Partly because there was no need to fix what wasn’t broken.
Or you’re 42 and you’re divorced and you’re ready for a real relationship, then we are probably the place you go to." That’s why Match is highly focused on creating "features that allow you to create real connections," and Ginsberg is committed to pushing even further with video in the future.
She says, "The best situation is that by the time people go on a date, it feels like a second date.
She says, “I will be shocked if not everyone watches video — because how can you not?
Those people, especially when they are paid subscribers, are more inclined to invest the time — even if it’s only requires a few minutes — to craft a video profile.
And if they need to develop a more sophisticated method for automatically screening tons of videos, they’ve got the resources to do it.
Ginsberg is the first to admit that Match lagged behind during the massive shift to mobile, and they’ve spent the last few years playing catch-up.
People were happily swiping away, so why add something that was complicated and expensive and not necessarily in demand?
For new apps that have attempted to make video their main attraction, it’s proved difficult to build up a sizable user base and moderating all that content to keep the inevitable creeps off the platform is a behemoth task.
There’s no doubt that moving into video is a big gamble for Match.